Kennedy Krieger Institute

MANAGER - SOCIAL MEDIA AND PUBLIC RELATIONS

Vacancy ID
5481
Pos. Category
Public Relations/Marketing
Job Location : Street
1741 Ashland Ave
# of Hours
40.00
Job Locations
US-MD-Baltimore
Pos. Type
Regular Full Time

Overview

the Manager, Social Media and Public Relations will work collaboratively with the Marketing, Communications, and Public Relations (PR) team along with outside agency partners to plan, create, monitor, provide, and manage social media and public relations services. Responsible for covering Institute events, campaigns, individuals, programs, and departments from a social media and public relations standpoint. This individual serves as a key member of the PR Team and will support earned media efforts to promote and elevate Kennedy Krieger’s brand. The incumbent will drive audience engagement by creating and expanding social media content and reach; discerning and leveraging earned media opportunities on appropriate social channels; and managing on and offsite event media operations to advance philanthropic support, brand awareness, and perception.

Responsibilities

  1. Regularly engage and monitor social media platforms/channels to identify emerging opportunities; and to better understand each platform’s nuances, audiences, and best practice engagement strategies.
  2. Work with agency and marketing department colleagues to conceive, craft/write, and execute compelling social media plans and content to include but not limited to; posts, polls, quizzes, stories, pitches, and press releases using competitive research, platform determination, benchmarking, messaging and audience targeting that’s in keeping with, and in support of, the Institute’s overall communications objectives.
  3. Collaborating with PR agency and the Director, Public Relations to lead, plan, and help execute event PR and social media physical presence and strategies. Gather and maintain appropriate consent forms prior to taking, editing or posting photographs, audio or video clips related to patients, families, staff, or Institute initiatives.
  4. With the guidance of the Director, Public Relations, and in collaboration with the Institute marketing and philanthropy teams, plan, curate, create, edit, record, photograph, video capture, revise, publish, and share organic and boosted content about events and other topics of interest to include original text, images, video, HTML, etc. that builds meaningful connections and encourages community members to take action and engage with the Institute.
  5. Monitor, moderate, and respond appropriately to user-generated content. Using discretion and poise, work with the Director, Public Relations and other department heads to coordinate responses in a timely manner to issues that may arise in public-facing channels
  6. Leverage, create, optimize, and maintain Institute content within identified social media platforms to increase the visibility and perception of the Institute, including monitoring and responding to daily engagement recommendations from agency. Track and evaluate new opportunities on existing and new platforms.
  7. Manage media requests, work with clinical, administrative and marketing staffs to coordinate and facilitate media interviews of Institute staff and subject matter experts, patient and student families and event attendees, and chaperone documentarians and others desiring to chronicle Institute patients, students, families, and staff, as needed.
  8. Work with agency partners and monitoring tools to prepare quarterly reports on emerging themes, engagement, and other key performance metrics related to event PR and social media activity. Analyze reported data with insights and recommendations to optimize Return On Investment (ROI).
  9. Collaborate closely with the Director, Public Relations and the Manager of Digital Content to make strategic social media paid advertising recommendations.
  10. Collaborate with the department’s creative team and outside agencies to identify and develop engaging content, including still imagery, animations, video, etc.
  11. Add stock photography purchased, images taken or submitted for social media content to the department’s digital asset management system.
  12. Present recommendations, results, etc. to varying audiences which include, but are not limited to programs, clinical directors, medical staff, patients, and patient families.

 

Qualifications

EDUCATION:

  • Bachelor’s degree in communications, public relations, journalism, new media, marketing, English, fine arts, or other related field is required.
  • Master’s degree in related field is preferred.

 

EXPERIENCE:

  • 3 - 7 years of professional experience in public relations, event media and/or guiding social media campaigns and programs to include relevant experience across key social media platforms including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, blogs, etc. Experience using social media to drive non-profit and philanthropy/giving strategies preferred.
  • Experience working with an agency; or in academic, healthcare, non-profit, research organizations, or with individuals with disabilities, is strongly preferred.

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